Unweave the Story.

What if a seemingly ordinary purchase could change the world?

Over half of micro, small and medium enterprises (MSMEs) across Asia & the Pacific are led by women. However, despite their contributions, these women entrepreneurs face significant barriers to growth and survival. The obstacles are invisible, but vast: they are rooted in gender bias.

Behind each product made by a women-led business lies a story of resilience and empowerment we can all be a part of. As consumers, we hold the power to embrace gender equity in the marketplace, one purchase at a time.

Our communication campaign #BuyForEqual has been produced for UN Women Asia and The Pacific and been implemented in Vietnam and Thailand. It is part of a longer term campaign to address professionals and decision makers on the procurement market to adopt gender-responsive practices.