In Cambodia, the family household can gather up to 4 generations under the same roof. But what used to be a source of safety became a high risk of contamination spread when the COVID-19 pandemic hit the Country. Before any vaccines were even created, the Cambodian Government launched a campaign to raise attention on the most vulnerable population facing the virus: the elderly. This prevention campaign was produced in collaboration with the Ministry of Health of Cambodia, National Center for Health Promotion, USAID Cambodia, PSI Cambodia, and our client 17 Triggers.
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