Every year, millions of tons of waste end up in the oceans, carried away by the river streams. In Cambodia, toxic plastic waste is often mixed with organic waste, buried, burned or littered… An issue that the authorities of Kratie City decided to tackle with the Social and Behavior Change Communication Campaign “No More Waste, It Starts with You!“, produced for our clients The Asia Foundation and GIZ Cambodia.
Our team designed a campaign logo that was printed on goodies, such as reusable bottles and bags, that were ditributed to Kratie citizens. We also designed a training of trainers manual distributed to the relevant authorities and campaign implementers in each sangkat, and finally a series of digital static posts to raise awareness on the negative long-term consequences of the mismanagement of waste on social media.
Here are the tools we designed:
Campaign Logo & Goodies
Training of Trainers Booklet
Static Posts