COVID-19 has exacerbated existing mental health conditions worldwide and increased the number of people suffering from mental health issues, particularly children and youth.

Our client UNICEF Cambodia decided to address the stress, anxiety or depression that can affect the Cambodian youth by sharing ways to cope with these issues as they arise. They also aimed at promoting the Child helpline phone number 1280, reachable for free from anywhere in Cambodia.

The 4 series of static posts we illustrated for the #IFeelBetterWhen campaign were posted on social media, giving clarity on different situations generating stress and tips to overcome it. They were complemented by videos on the official campaign facebook page you can find HERE.

The overall campaign gathered over 967 500 views on facebook and counted on the support of the influencer PingAnn.

Here are extracts of the static posts (translated in English):