In Cambodia, many rural households don’t have proper handwashing facility with soap and water. The importance of daily hygiene practices is often underestimated. Global Handwashing Day (GHD) is a global advocacy day dedicated to increasing awareness about the importance of hand hygiene. The 2021 GHD theme is ‘Our Future is at Hand – Let’s Move Forward Together’. The unprecedented nature of the ongoing COVID-19 pandemic continues to highlight the critical role hand hygiene plays in disease transmission. Therefore, the 2021 theme was a call to action to address the neglect of hand hygiene investments, policies, and programs once and for all.
This video was produced for one of the WASH behavior change communication campaigns of our client Wateraid Cambodia and aims at triggering lasting change from the policy-level to community-driven action.