“Adventure in the Kingdom of Food” exciting journey turned Cambodian primary school students into explorers in a quest through the rich and colorful local foods, encouraging families to make nutritious choices together. ​
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We designed playful tools with our long-term partner 17 Triggers to teach students and their caregivers about healthier eating habits, focusing on 3 behaviors: Snack Better, Eat with Variety, and Grow Your Own (vegetables and fruits).​
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This social and behavior change campaign was produced for our client the World Food Program, who launched the program in 2023 while implementing the first “School Nutrition Day” celebration across 686 schools in Cambodia.

Here are the tools we designed:

Cards Game

Tutorial Booklet

Game Sheets

Nutrition Guidelines

Posters