Our video was produced to commemorate the 10th anniversary of Mekong & Republic Of Korea cooperation and “2021-2022 Mekong-ROK Exchange Year”.

On this occasion, our client the Korean Embassy in Cambodia used 30 tuk tuks in Phnom Penh to promote the video from 17 December 2021 to 17 January 2022. The event seeked to publicize the importance of the Mekong-ROK partnership, while complying with Cambodia’s COVID-19 response measures. The Korean Embassy took into account Cambodians’ familiarity with multimedia, and took advantage of a familiar and universal public transportation, tuktuk, to effectively communicate their message to the citizens of Phnom Penh.